Welcome to Cross Impact

Aligning Talent, Strategy, and Vision to Drive Transformative Growth and Create Lasting Change

Welcome to Cross Impact

Aligning Talent, Strategy, and Vision to Drive Transformative Growth and Create Lasting Change

We are a different kind of company…

We focus on creating high-performing leaders, aligned teams, and organizations built for lasting success.

How?

Through Leadership
& Team Development

Change is hard, especially when you are trying to build a plane while flying it. Our consultancy brings in pragmatic solutions to help your organization achieve its desired goals and outcomes through leadership coaching, team development workshops, and organizational design.

Through Strategy Planning
and M&A Advisory

We align leadership with actionable strategies to drive focus, adaptability, and measurable growth while our M&A expertise simplifies complex acquisitions, empowering companies to unlock transformative opportunities while staying focused on their core business.

Cross Impact leads with honesty, brings a real-world perspective and offers a straightforward approach. We do not believe in cookie-cutter approaches or one-size-fits-all strategies. We always take into account culture, personalities, and individual outcomes for each client we support.

Cross Impact is Trusted by

How Can We Help You?

EVOLVE 360

We help organizations break down silos, address core challenges, and design the right structure to deliver value consistently and drive sustainable growth.

COACHING

A straightforward approach to achieving your organization’s goals and outcomes.

Co-create your leadership solution with Cross Impact.

M&A ADVISORY

Cross Impact is dedicated to meticulously stewarding the transition of your business with a revitalizing approach focused on people, processes, and technology.

Hi, I’m Betsy Kauffman

I am a globally recognized Organizational Agility Coach with more than 20 years of experience working in Fortune 500 companies as well as the Founder and CEO of Cross Impact. As a trusted third party, we become the eyes and ears of your organization—so much so, your team won’t even realize we are not full-time employees. I am also a speaker and mentor in the Charlotte Women in Business Mentoring Program.


In 2014, I started Cross Impact when I realized the organizational work I was doing and 1:1 leadership coaching were desperately needed in organizations worldwide. Our outside perspective allows leaders and teams to be open, honest, and transparent, surfacing real challenges, cutting through internal politics, and providing clear, actionable strategies to create meaningful, lasting change.


For the past decade,e we have continued to support businesses and executives as they learn, grow, and succeed.

The reason I created Cross Impact is because these experiences helped me realize that I wanted to ensure that high-achieving women have a place to go to be heard and seen, and be with other like-minded women.

You only have one life to live, knowing who you are unapologetically and as an individual is key. Its important to take control of your personal and professional life and celebrate who you are.

You CAN have it all based on what you envision!

Results That Speak For Themselves

What clients, and thought leaders have to say about working with Cross Impact

Favorites From The Blog