About - Cross Impact

Values are of the essence of any business.

At Cross Impact we value connection and meaningful impact. Innovation, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring.

We know that surrounding ourselves with high-performing people who are able to balance autonomy and collaboration creates a truly high-performing team. And that taking time to slow down and think leads to true creativity and innovative solutions.

We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

Values are of the essence of any business.

At Cross Impact we value connection and meaningful impact. Hope, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring.

We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

We support organizations and leaders to enact lasting change and make an impact.

We are here to support you in creating a high-performing organization or showing up as the best version of yourself and leading with courage and confidence.

About the Founder

Hi, I’m Betsy Kauffman, Founder, CEO and Coach at Cross Impact, TED speaker, and mentor in the Charlotte Women in Business Mentoring Program. In addition to my Bachelor of Business Administration from James Madison University, I also spent 20+ years working in corporate America trying to figure out how to balance motherhood, working full time, climbing the corporate ladder in a competitive environment where women weren’t supportive of each other, and supporting my husband while he started his own business. In 2014, I started Cross Impact when I realized the work I loved to do and the impact it made was desperately needed in organizations around the world.

I am constantly surrounded by boys/men in my home (growing up as the only girl on both sides of my family) living with my husband, and our 2 teenage. I even spent 5 years working for the Boy Scouts of America.

Growing up in a “guys world” has helped me be successful working in male-dominated fields.

My ”boys” are really into cars so we have a garage full of fun cars to drive as well as ATV’s, dirt bikes, and a boat.

While I’m not working or spending time with my sons, I enjoy boating on the lake near our home. I love entertaining and often have friends over for drinks or dinner. You can also find me playing ball with my dogs – Ellie, Sadie, and Oakley. I am a huge fan of rescuing dogs and have been a “foster fail” mom to three lab rescues.

Now for some fun!

Betsy’s Faves:

Color: Green
Drink: Wine – preferably Rose or Pinot Grigio
Food: Charcuterie boards – I love good cheese
Place I’ve already visited: Seville, Spain
Travel bucket list: I have been to so many amazing places already but there seem to be many more to go….currently the bucket list includes Thailand, Central America, Greece … too many to list
Sport: Carolina Panthers Football
Can’t live without: My “boys” and my dogs

Current Obsessions:

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Meet the Cross Impact Team

Cross Impact is a top organizational design and leadership company.
And we’re only able to do that because of our amazing team!

Our team is smart, creative, fun, and engaging and we can’t wait for you to meet them.

CROSS IMPACT COACHES

Natalie Solomon

Senior Organizational Consultant

A connector and a master manifester of curiosity and change. I’ve always been passionate about people and building high-performing teams, I am a servant leader and a change agent at heart

Sean Lemson

Team and Leadership Performance Coach

Sean specializes in helping leaders and their teams perform at their best and in making companies places that people want to work.

Gina Lucente-Cole

Leadership Coach and Emerging Leader Coach

Gina is a leadership book author, and a mindset & leadership development coach.

Meri Miller-Decker

Leadership Coach and HR Specialist

Meri is an innovative, change-oriented Human Capital Executive and Strategic Partner with Cross Impact Coaching.

Logan Daigle

Technical & DevOps Consultant

Logan is an Agile and DevOps Coach and an independent consultant with Cross Impact.

Kari McLeod

Organizational and Leadership Coach

Kari McLeod is an executive and leadership coach and facilitator who brings deep listening, humor, and elbow grease to the work.

Joyce Robinson

Executive and Team Coach

Joyce Robinson is a seasoned career and leadership development coach and a Strategic Partner with Cross Impact Coaching

Dallas Hinesly

Organizational Transformation Coach

Dallas is an enterprise transformation coach with over a decade of hands-on experience helping organizations improve value, flow and quality of products and programs.

SUPPORT TEAM

Sandra West

Director of Marketing

With over twenty years’ experience in Commercial Art, Business, and Marketing, Sandra specializes in bringing clients’ visions to life.

Coming Soon

TBA

Our Next Team Member

Results That Speak For Themselves

What clients, and thought leaders have to say about working with Cross Impact

“Cross Impact is insightful, enthusiastic, relational, leadership development, partnership, and trustworthy.”

“Betsy has an amazing ability to listen and provide feedback that is spot-on, providing valuable perspective. As a result, we've become more predictable, have improved quality, and created an environment in which a diverse group of individuals understand the unique value each brings to the team.”

“Betsy has an innate ability to quickly connect with everyone and create an air of safety, such that real issues can be addressed and develop a realistic action plan to support us in meeting our departmental and organizational goals."

“Betsy expertly guides conversations and pushes people out of their comfort zones without making you feel talked down to, as is the case with many consultancies I have encountered. I never feel as though I am dealing with smoke and mirrors, and the impacts that she has brought are immediate and lasting.”

“We spent the past 3 years working with Betsy and her team of coaches. We were continuously challenged and supported to have the tough conversations, look deeper into the root cause of our organizations’ blockers, and how to successfully deliver in a highly complex environment.”

Insights

A weekly quick leadership tip for today’s change makers and earth shakers.