We Help Leaders Create Innovative, Aligned, Disruptive Organizations.


Cross Impact Coaching is a leadership coaching and organizational agility consulting firm. We work with leaders to create organizations focused on being market disruptors. Our XImpact™ programs support leaders and their teams as they navigate complexity, tackle the tough topics, and execute with clarity and confidence. Our mission is to support organizations by living at the intersection of dreaming big, getting stuff done, and having fun.



Ocean Rocks
Align and Execute: Planning Workshops for Organizational XImpact™
Align and Execute is an interactive series of virtual or onsite workshops to support leadership teams to develop realistic and innovative strategic, transformational, or product delivery plans which are easily executed by their organizations. Our professionally facilitated workshops allow for leadership teams to focus, have the tough conversations, build alignment, and prioritize for their organization.
Snowy Mountain Peaks
Lead Powerfully: 1:1 XImpact™ Leadership Coaching
Personalized one-on-one leadership coaching to support leaders at all levels to lead powerfully through greater awareness, clarity, and confidence. Throughout their personalized sessions, leaders gain a solid understanding of their strengths and blind spots to allow them to successfully navigate various scenarios they are currently facing and make an impact both personally and professionally.
Thrive: XImpact™ Development Circle for Emerging Leaders
THRIVE is a group coaching program for high potential emerging leaders. THRIVE is a select group of emerging leaders who will develop into a leadership community to extend and develop their understanding of leadership effectiveness as well as their own personal impact on organizational success.
Keynote Speaking
Betsy is often asked to be a keynote speaker because of her ability to bring humor, realism, and inspiration when it comes to the truths and realities of Corporate America. She speaks internationally on topics around leadership, corporate culture, and achieving organizational agility. If you would like to inquire about booking her for your next event, select ‘Speaking Request” using our "Connect with Us" form. 


Aligned Leaders Call

Free 15-minute coaching session to discuss how we can support you to create alignment and execute as an organization to achieve your goals and outcomes.

Leading Powerfully Call

Free 30-minute coaching session to fully understand the power and value of having a 1:1 Leadership Coach to challenge and support you personally and professionally.


“Betsy has an amazing ability to listen and provide feedback that is spot-on, providing valuable perspective. As a result, we've become more predictable, have improved quality, and created an environment in which a diverse group of individuals understand the unique value each brings to the team.”

 Dana Seehale, Sr Director, IT Enterprise Systems & Lab Informatics, Cell Signaling Technology

“The best organizations are full of people, at all levels, that have the courage to tackle tough topics. By being open and honest, we are not only helping ourselves, but also our organizations to have these conversations — and those are the ones that are needed the most.”

-Betsy Kauffman

TED@PMI 2020

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Meet The Team

Collaboration✦ Transparency ✦ Simplicity ✦ Trust ✦ Balance

Keelin Mayer

Head of Get Stuff Done

Sandra West

Digital Marketing

& Graphic Design

Coming Soon

Future Team Member

Betsy Kauffman

Leadership & Organizational

Agility Coach

Cathy McCullough

Executive Leadership Coach




Co-Active Training

Co-Active Coach Training

ICP-AHR Certification

Agility in Human Resources

ICP-APM Certification

Project & Delivery Management

ICP-ATF Certification

Agile Team Facilitation

ICP-ACC Certification

Certified Agile Coach

PSM I Certified

Professional Scrum Master

Scrum Alliance CMS

Certified Scrum Master

Scrum Alliance CSPO

Certified Scrum Product Owner

PMI-PMP Certification

Project Management Profesional

PMI-ACP Certification

PMI Agile Certified Practitioner

Scaled Agile Framework

SAFe Program Consultant 4

Connect with the XImpact™ Team

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